Proprietary tools for new marketing models
Mediadvantagesm
is your advantage. Through proprietary analytical tools like our Media Analysis Matrix and the application of audience
acquisition and duplication scheduling strategies, you'll benefit from more accurately targeted and more effective media
planning. And, you’ll enjoy savings that exceed the 15% commission while achieving a better return from your media investment.
DirectImpactsm Using traditional methods of direct mail is likely to produce the traditional 2% response.
UpStart’s DirectImpact consistently delivers double-digit response rates. It drives prospects to web sites, stimulates data
capture and, when part of a multipart campaign followed by telephone contact, opens doors. DirectImpact programs typically pay
for themselves many times over through the acquisition of increased business...the objective most traditional mail programs
sadly fail to achieve.
STARsm Branding Process Today, most branding consultancies are art or design studios that have decided they
understand how to create and manage brands. For them, it’s all about graphics. UpStart’s STAR Branding Process is a
streamlined approach for building your brands and bringing them to market. It reflects a fundamental understanding of the
aspirational nature of branding and the value of research in avoiding common mistakes that waste time and money through false
starts. From Survey to Trial and Assessment to Rollout, STAR is your shortest route to creating and sustaining successful new
brands.
