Proprietary tools for new marketing models

CoActive Communications^sm Remember when Integrated Marketing Communications was the Holy Grail? As if someone, somewhere was contemplating Non-integrated Marketing Communications? Nice idea but the realities of the marketplace suggest that few companies can actually afford to integrate and apply all of the communications tools at their disposal. UpStart’s CoActive Communications is an approach designed to deliver results from a mix of fewer communications tools. For example, a strategy combining broadly-aimed product publicity with narrowly-targeted high impact direct mail to achieve the results one would normally expect only from a more comprehensive communications program. Most communications firms would see these types of strategies structured on incompatible components, you’ll see them delivering results and exceptional value.

DirectImpact^sm Using traditional methods of direct mail is likely to produce the traditional 2% response. UpStart’s DirectImpact consistently delivers double-digit response rates. It drives prospects to web sites, stimulates data capture and, when part of a multipart campaign followed by telephone contact, opens doors. DirectImpact programs typically pay for themselves many times over through the acquisition of increased business...the objective most traditional mail programs sadly fail to achieve.

STAR^sm Branding Process Today, most branding consultancies are art or design studios that have decided they understand how to create and manage brands. For them, it’s all about graphics. UpStart’s STAR Branding Process is a streamlined approach for building your brands and bringing them to market. It reflects a fundamental understanding of the aspirational nature of branding and the value of research in avoiding common mistakes that waste time and money through false starts. From Survey to Trial and Assessment to Rollout, STAR is your shortest route to creating and sustaining successful new brands.